Marine aquaculture is relatively small and assorted. It tends to act in terms of a collection of businesses as opposed to an industry.  As an industry, it faces challenges from such varied sources as social opposition, problematic leasing and permitting systems and stakeholder conflicts. We apply a simple 1:10:100 model.  It starts with the question   What would it take to get to one million oysters a week?

While starting out in Maryland, Open Shell will change a national and international industry thirsty for support, creating profitable growth of the oyster shellfish aquaculture business.